Here’s a thought: the internet is a utility much like electricity.
It offers a service, information, just like electricity provides energy. We talk about the internet quite a bunch now because it is a new service, a novelty. As it becomes more pervasive in society, and thus deeper engrained in what we do, we will talk about it less so. It is fundamentally changing how we operate; because of this, I believe the electricity parallel is an apt one.
Those companies who understand how to put the internet at the core of what they do will prosper, while those who do not will likely not fair well. It is very rarely this days I come across a business that does not use electricity.
Just a thought.