Why I didn’t think of this before, I don’t know. Wufoo is a web application for building forms that also integrates with a variety of other services. We’ve been using it as our lead generation tool on the Entrepreneurial Journalism landing page and automagically submitting entries to Highrise. MailChimp is a neat email service we’re starting to use more and more (for content like the Entrepreneurial Journalism newsletter). It offers the ability to import and update contacts from Highrise.
This was our previous workflow. Now, I’ve set up Wufoo to auto-update Highrise and our MailChimp email lists every time a form is submitted. Woo-hoo for loosely joined pieces!