Feel free to use, share, and adapt! A derivative of a Shape Up pitch.
What problem are customers having?
<describe problem experienced>
What are customers doing to address this problem today?
What do customers dislike about their current solution to the problem?
Please include any supporting research (user interviews, cancellation feedback, etc.)
<include supporting research>
How are you measuring success? Is it feature adoption, feature satisfaction, or impact on top-level growth, expansion, or retention metrics? Use specific numbers when possible.
<define success metric>
A high-level description of how the problem can be solved. It can include images, mockups, fat marker sketches, wireframes, etc. Ideally, it de-risks implementation by identifying and addressing all of the core elements of the feature.
<prepare solution description with team>
How many design, development, and project management hours will this project require?
<prepare estimation with team>
Any open questions we’ll need to address before proceeding to the next stage.
<open questions added as the document develops>