My favorite feature proposal template
Feel free to use, share, and adapt! A derivative of a Shape Up pitch.
Problem Statement
What problem are customers having?
What are customers doing to address this problem today?
What do customers dislike about their current solution to the problem?
Please include any supporting research (user interviews, cancellation feedback, etc.)
Success Metric
How are you measuring success? Is it feature adoption, feature satisfaction, or impact on top-level growth, expansion, or retention metrics? Use specific numbers when possible.
Solution Description
A high-level description of how the problem can be solved. It can include images, mockups, fat marker sketches, wireframes, etc. Ideally, it de-risks implementation by identifying and addressing all of the core elements of the feature.
Effort Estimation
How many design, development, and project management hours will this project require?
Open Questions
Any open questions we’ll need to address before proceeding to the next stage.