If you wanted to build a completely digital student news organization from scratch, how would you do it?
Which beats would you cover right off the bat? Would you cover club sports and campus sustainability, or the common news the student newspaper already covers?
What form would your content take? Would you focus on text, images, audio, or video? For video, would you put together technically high quality multimedia pieces, or stream via Qik? How can you balance quality and quantity?
How quickly would you try to scale? What benchmarks do you have for your organization at one month, three months, and six months? What would you do to advertise and get the community involved?
What would the business side look like? Where would your funding come from? Would you sell advertising and/or have premium features? How much would you pay your staff?
How would your platform compliment the stories you’re trying to tell? Would you start off simple with WordPress, or launch with something Django-based? What type of features would you want in your site to increase engagement with your product? Would you offer RSS, email newsletters, or content through social media?
Most importantly, what type of people do you look for to help you build your vision?