The Bifurcation of Content Management and Delivery

I believe that, at some point, a vendor will decouple their delivery tier from their management tier and spin it off as a separate product that works with other vendor’s management systems.


EPiServer CMS v6 R2 has one of the best features I’ve seen in a CMS in its Visitor Groups. This feature lets you develop criteria to profile demographic groups – you can put all people who come from, for instance, into a “Potential Job Seeker” group and then morph your site for them – highlight a different featured link, for instance, or even show different content down to the paragraph (even sentence) level.


So, it’s got me thinking – how long before someone abstracts this feature? It happens to be part of EPiServer now, but it could really be done with any CMS… or without one. How long before someone develops some CMS-agnostic system that runs in the delivery tier that provides this functionality? They’ll sell some connectors, of course, that make it work gracefully with the popular CMS, but it would stand on its own.

The Bifurcation of Content Management and Delivery. I almost wonder if content management is going the way of the bison, in favor of loosely-coupled content production, storage and presentation. Elegant tools for content creation are certainly becoming the rage; evolution with the presentation layer is a ripe fruit waiting to be picked. (via Max a long time ago I think)

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