#swineflu and the changing news ecology

On Saturday, I spent the day discussing the evolution of the news at BarCamp NewsInnovation Philly. It was something I had planned on attending for over a month and, as such, I had a pretty good idea on Thursday and Friday of what I wanted to discuss. With the story of swine flu infections breaking all around us, though, I was certain we had something new that we had to talk about: the role of the news organization in an ecosystem with multiplying non-traditional means for information dissemination.

It’s the biggest story of the weekend, no doubt, but there’s a meta-discussion to be had too. I first caught wind of the story late Friday night while waiting for Sean Blanda to pick me up from PHL. Processing through Google Reader, I briefly skimmed Xark!’s “Flu: Don’t panic, but pay attention.” The honest truth, however, is that I didn’t pay attention and it didn’t stick. The next morning as we drove to Temple University for #bcniphilly I was skimming through Google Reader on my iPhone again. This time I came across a post from Vinay Gupta on how you should take action if it becomes a pandemic flu (i.e. what steps you should take to be proactive). His perspective is what perked my interest to learn more.

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