Short list of questions publishers want answered that I believe could be answered with the right data: Who are my best writers? What topics are my audience most engaged in? Which types of pieces do best over time? What type of stories should I have my writers work on? When is the best time to […]
For those who have the custom design upgrade enabled on WordPress.com, it would be neat if we offered a bare, stripped to the basics page template you could style to your hearts delight. For instance, if I do a year in review post, it might be nice to prepare a unique design for that. Dustin Curtis is notable for producing custom layouts for each post.
Obviously you can do this now, but you first need to reset a lot of design first. If you switch themes, there’s no guarantee your resets will still work.
Co-Authors Plus makes it easy to add multiple bylines to a given post, and has full support for custom post types. Out this evening, v2.6 has the following improvements: Sortable authors — drag and drop the order of the authors as you’d like them to appear Search for authors by display name so you can […]
What is more frustrating to me than a lack of solid content categorization is that there is no single CMS out there that allows you to indicate follow-ups, updates, series, retractions, corrections and responses. Now that would be interesting metadata and it’d really allow us to keep readers in the loop and give them updates to stories they care about. Much more useful than telling me that this story is an education story and that that story is about air travel.
Stijn Debrouwere — Taxonomies don’t matter anymore
Facebook To Launch A Subscribe Button For Websites. “It’s like RSS, except Facebook gets to own you and your subscribers.” — Les Orchard. For publishers, please see exhibit A, exhibit B, and exhibit C.
Journalistic entities are moving towards becoming product companies, offering products that turn content into marketing. As a side effect, this creates businesses that follow Jack White’s theory of control: vertically integrated, creating content that markets a product that markets the content that markets the product all over again. Like USA Today selling its data, POLITICO […]
Give me a strategy and I’ll show you a success. Stijn outlines a smattering of the different ways publications are approaching their niche.
Thought: One of the most valuable features of Twitter as a publishing platform is that the writer has a much better sense of who they’re communicating with. There’s a “Following” list which puts names and reputations behind a readership. Furthermore, the writer can indirectly assess the likelihood of their content being consumed based on followers’ account activity. “Blogs” and older publishing platforms don’t have this vibrance; they have pageviews, time on site, and other metrics distant from the purpose of publishing.
Redesigned Facebook aims to become ‘your own personal newspaper’. Facebook to publishers: “checkmate.”
Idea: make it easy for readers to submit their comment as a guest piece based on its length (e.g. suggestion interface after it passes). Like YouTube offers video responses, dedicated community members should be able to work their way into more empowered publishing positions.