Short list of questions publishers want answered that I believe could be answered with the right data:
- Who are my best writers?
- What topics are my audience most engaged in?
- Which types of pieces do best over time?
- What type of stories should I have my writers work on?
- When is the best time to publish?
- What’s the best length for a piece?
- Does including rich media help with engagement?
- Do my writers actually need to include links? How many?
What am I missing?
Obviously most publishers know most of these by heart, it’s key to running a successful business. What’s more interesting is to use this type of data as a baseline for experimentation.
It’s important to remember the difference between creation and optimization, and how data can be used for each.
For those who have the custom design upgrade enabled on WordPress.com, it would be neat if we offered a bare, stripped to the basics page template you could style to your hearts delight. For instance, if I do a year in review post, it might be nice to prepare a unique design for that. Dustin Curtis is notable for producing custom layouts for each post.
Obviously you can do this now, but you first need to reset a lot of design first. If you switch themes, there’s no guarantee your resets will still work.
Co-Authors Plus makes it easy to add multiple bylines to a given post, and has full support for custom post types. Out this evening, v2.6 has the following improvements:
- Sortable authors — drag and drop the order of the authors as you’d like them to appear
- Search for authors by display name so you can easily add bylines by first or last name
- Option to remove the first author when there are two or more listed
- More reliably generates the published post count for each user
Thanks to those in the forum who provided feedback and special thanks to Russell Heimlich for his contributions with sortable authors. If you feel like giving back, there are a few tickets open we’d love patches for. In particular, guest bylines would be pretty neat. I have a possible direction you can go if you’re looking for inspiration.
For our WordPress.com VIPs, this release will be available in the shared plugins directory in just a moment.
What is more frustrating to me than a lack of solid content categorization is that there is no single CMS out there that allows you to indicate follow-ups, updates, series, retractions, corrections and responses. Now that would be interesting metadata and it’d really allow us to keep readers in the loop and give them updates to stories they care about. Much more useful than telling me that this story is an education story and that that story is about air travel.
Stijn Debrouwere — Taxonomies don’t matter anymore
Facebook To Launch A Subscribe Button For Websites. “It’s like RSS, except Facebook gets to own you and your subscribers.” — Les Orchard. For publishers, please see exhibit A, exhibit B, and exhibit C.
Journalistic entities are moving towards becoming product companies, offering products that turn content into marketing. As a side effect, this creates businesses that follow Jack White’s theory of control: vertically integrated, creating content that markets a product that markets the content that markets the product all over again.
Like USA Today selling its data, POLITICO making a bookstore, my local public radio station selling membership or TechCrunch launching Disrupt. Publishers that successfully turn their content into brand building and marketing for a product are the ones that are surviving.
Sean Blanda — The inevitable collision of journalism and everything else
Give me a strategy and I’ll show you a success. Stijn outlines a smattering of the different ways publications are approaching their niche.