Hyperlocal Post-Mortem: Lessons Learned From InJersey. Fantastic pragmatic takeaways from Ted Mann. Highlights: local advertisers don’t like self-serve, build your site cheaply, and make it ridiculously easy for contributors to publish (e.g. don’t have them email posts to editors, and then require the editor to copy/paste, edit, and then publish).
Tag Archives: hyperlocal
How hyperlocal has a future
How hyperlocal has a future. Dave Winer’s advice for publishers: “be sure you control your own publishing and distribution.” NYU has a hyperlocal conclave this Saturday with a tools discussion that’s sure to be fun.
The Oregonian to play nice with local bloggers and independent news site
The Oregonian to play nice with local bloggers and independent news site. Project to watch.
Coral reefs for local information
Every so often, I have one of those runs where I listen to a super inspirational podcast and come back with more ideas than I have the time to write them down. Tonight was one of those nights.
Dave Winer and Jay Rosen in the 12th edition of Rebooting the News explore a concept Dave refers to as a “coral reef” for local information. The importance of a coral reef in the sea is that it is a habitat for many other species to prosper. His argument for starting In Berkeley, what he thinks is the first local blog for Berkley, is that it might provide a coral reef for a lot of tremendous local data to grow from. Given the right formats for information storage, it can become a repository for community knowledge that everyone within the community can both contribute to and benefit from. What got me thinking, though, was what these formats might be.