Inspiring talk on so many levels. Where to find recurring value: business cycles; ongoing, value-generating costs; highly dynamic environments.
How much should a custom WordPress website cost? Excellent piece by Brian Krogsgard — every paragraph rings with truth.
Journalistic entities are moving towards becoming product companies, offering products that turn content into marketing. As a side effect, this creates businesses that follow Jack White’s theory of control: vertically integrated, creating content that markets a product that markets the content that markets the product all over again. Like USA Today selling its data, POLITICO […]
Give me a strategy and I’ll show you a success. Stijn outlines a smattering of the different ways publications are approaching their niche.
First, Brian Boyer wrote: “Craigslist takes the classifieds, fool me once. Groupon takes the coupons, fool me twice. Good thing nobody else is selling display ads!” Then, Nieman Journalism let Vadim Lavrusik publish essentially marketing copy about how journalists can use Facebook’s Pages product. For free. In exchange for the ability to run ads against […]
Business Class: Freemium for News? Upsell your readership on a better experience, not more information. Absolutely the right idea. Plus, when your CMS has a fully accessible API, it’s free* for the hackers and designers in your newsroom, to experiment with new packages on the fly. * people cost a lot less than printing presses
The lunch session at SPJ’s Building a Better Journalist conference today was YAPOTFON, or Yet Another Panel On The Future Of News. Conversation was facilitated by President-elect Hagit Limor (@hlimor). DJ Wilson is the President and General Manager of the KGW Media Group in Portland. “More than ever, people are consuming media.” Part of it […]
Arrived a few minutes late to Digital Journalism Camp, organized by Abraham Hyatt, and these are my notes from the first session about news entrepreneurship in Portland. Steve Woodward and Carolyn Duncan, of the Portland Ten, led the session. Steve Woodward of Nozzl Media argues that the drop in newspaper revenue is a metrics problem. […]
David Cohn pegs a newsroom as a cafe where people can hang out and, through food and drink purchase, provide an alternate source of revenue for reporting. Twenty percent of every coffee you bought might go to reporting in your local community, or something like that. For Steve Outing, the newsroom as a cafe is a […]
The future of journalism is a bright one. It’s time to take the incredible opportunity that the internet presents for improving the entire process of news and capitalize on it. When the internet is the default platform of choice, however, the barrier to invent and reinvent drops to the floor. This is why newspaper companies […]