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Currently, works of journalism (articles, videos, galleries, graphics, etc.) no matter what subject (news, sports, entertainment, business, features, investigations, etc.) are quantitatively measured the same. An investigative piece that might be nowhere near as popular in pageviews across a mass audience (yes, sometimes, they can be) is quantitatively measured the same way a celebrity death story is. Either story could make a sensational splash, truly connect emotionally with readers, or both. Each has value, but there are different kinds of values across different subjects journalists cover.

If we value impactful accountability journalism, why are we quantitatively equating it one-to-one to entertainingly impactful news? For example, when an investigation is published that saves taxpayer money or even human lives, we should instead try to measure these in a more multi-dimensional way — instead of merely the simplistic ones — and measure them differently from journalism works that have different goals. We should do this not just because the quantification would be more accurate (again, still imperfect), but because it would be a better model of the complex real-world response.

Greg Linch — Quantifying impact: A better metric for measuring journalism.

Hello Publishers, Meet Dash

Specifically, editors at separate organizations asked us the same question: Can you share some of that data with us? You know, the topic data and the data on authors? Begrudgingly, we agreed, and started to send out reports on a monthly basis. Editors: “Hmm, this is great! Can we get this quicker?” Parse.ly: “Uh, sure. […]

Questions publishers want answered

Short list of questions publishers want answered that I believe could be answered with the right data: Who are my best writers? What topics are my audience most engaged in? Which types of pieces do best over time? What type of stories should I have my writers work on? When is the best time to […]

Status

Thought: One of the most valuable features of Twitter as a publishing platform is that the writer has a much better sense of who they’re communicating with. There’s a “Following” list which puts names and reputations behind a readership. Furthermore, the writer can indirectly assess the likelihood of their content being consumed based on followers’ account activity. “Blogs” and older publishing platforms don’t have this vibrance; they have pageviews, time on site, and other metrics distant from the purpose of publishing.

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Daniel Bachhuber

Proud father and husband. Principal, Hand Built. Maintainer, WP-CLI. Sales, rtCamp.