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Reusing DFP slots within infinite scroll

Infinite scroll on the index view and article view seems to be all the rage these days. TIME reports their bounce rate went down by 15 percentage points with their redesign. At some point in the discussion, AdOps will raise their hand and say “how can we get ads in the scroll experience?” Short answer: with code! Because AdOps […]

Thoughts on journalists using Facebook

First, Brian Boyer wrote: “Craigslist takes the classifieds, fool me once. Groupon takes the coupons, fool me twice. Good thing nobody else is selling display ads!” Then, Nieman Journalism let Vadim Lavrusik publish essentially marketing copy about how journalists can use Facebook’s Pages product. For free. In exchange for the ability to run ads against […]

Framework for reinventing classifieds

This is a framework for inventing a better Craigslist. It is highly unlikely that newspapers will reclaim the monopoly they had on classified advertising pre-internet. They controlled the platform before the internet, and were able to dictate what information used their print pages to gain readers and audience. Some newspapers have lost control of the […]

Vetting advertisers

Yesterday, I off-handedly had an idea that could be a business model for news organizations: vetting advertisers. Under the assumption that an organization practicing journalism builds its credibility though truthfulness, transparency, and accuracy, there exists the possibility that they could then monetize that credibility by taking product claims through the ringer. Not selling out, per […]

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Daniel Bachhuber

Proud father and husband. Principal, @handbuiltco. Maintainer, @wpcli. Sales, @rtcamp.