In this sense, media – music, newspapers, TV, magazines, books – may be lucky to be among the first to undergo this radical restructuring. Communications was also early on because it – like media – appeared close to the internet and Google (though, as I say in the post below, it’s a mistake to see the internet strictly as media or as pipes; it’s something other). Other industries and institutions – advertising, manufacturing, health, education, government… – are next and they, like their predecessors, don’t see what’s coming, especially if they think all they’re undergoing is a crisis. The change is bigger, more fundamental, and more permanent than that.
If you take this for granted, the trick is to now see what opportunities the change presents. At the top of my head right now are micro-credit systems, or supplemental currencies, which quantify knowledge creation/flow and social and environmental capital. There’s no time like the present to invent.