Fortunately, whether or not Google makes a commenting widget isn’t that big a deal on its own. Maybe they will or maybe they won’t, and maybe it’ll fail again or maybe it won’t. But the key lesson to take away here is that we know a few things are wrong with the trade press in the technology world:
- In tech financial coverage, there is a focus on valuation, deals and funding instead of markets, costs, profits, losses, revenues and sustainability.
- In tech executive coverage, there is a focus on personalities and drama instead of capabilities and execution.
- In tech product coverage, there is a focus on features and announcements instead of evaluating whether a product is meaningful and worthwhile.
- Technology trade press doesn’t treat our industry as a business, so much as a “scene”; If our industry had magazines, we’d have a lot of People but no Variety, a Rolling Stone, but no Billboard.
There are many more examples of the flaws, but these are obvious ones. What we may not know, though is that there’s another flaw:
- For all but the biggest tech stories, any individual article likely lacks enough information to make a decision about the topic of that article.