Webstock: Miranda Mulligan, Your Survival is Designed

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This week I’m at Webstock, a lovely conference in New Zealand. I’m doing my best to write little blog posts about the amazing presentations. Please forgive any typos, etc. If you’re here too, come write a haiku at Automattic’s booth.

Miranda Mulligan (hey, I know her!) helped take the Boston Globe through a responsive redesign, and now is Director at the Knight Media Lab at Northwestern. She’s the first in five generations of women to not make clothing for a living. Clothing matters; what you wear is an indicator of what you value.

“Journalism needs to be a more thoughtful dresser.” Some large news organizations have very good UX designers, and many more have very good editorial designers. But news design has stagnated, and the news industry needs more design-thinkers.

When Miranda talks with publishers, they’re fascinated by responsive web design. They don’t have many designers in their organization though, and design comes at the end of the project workflow.

“Technologists are winning at media innovation.” Twitter is reinventing breaking news situations. The Evening Edition gives you a summary of what’s happening at the end of every day. Narrative Science turns big data into readable stories. Why aren’t media companies inventing these new products?