We’ve just launched an email newsletter for The Local Fort Greene-Clinton Hill. I hope to report on how it’s going as time goes on; we think it will be a useful tool for deepening engagement with the community.
The setup is a combination of Wufoo and MailChimp. The call to action in the C-column opens a signup form in a pop-up asking for full name and email address. When the user submits this first form, they receive a confirmation email thanking them for signing up and asking them to take a short reader survey. This survey asks for:
- What type of coverage they’re interested in or would like to help produce
- What they want to see more of from The Local
- Their address
The idea is to go Public Insight Network-style and build up a database of The Local’s readership. Right now, this data is just stored in Wufoo but we’ll eventually set up another Highrise account for the reporters to use.
Of course, all of this can be A/B tested, generates trackable data, etc. Let the experiments begin.
Every morning, the headlines are sent out at 7 am.