Often, when a post is publicized to Twitter (or Facebook), the ensuing conversation then happens on the other platform. The challenge with this is two-fold: the conversation happens out of context of the original piece, and isn’t as accessible as time goes on.

It would be neat to pull in responses to or retweets of a publicize action back into the context of the original post. Furthermore, those external reactions should be ingested in a structured manner, and the comments iA should reflect the nature of type of reaction.

This isn’t a new idea as it’s been done before but it’s still something to be vastly improved.

Thought: One of the most valuable features of Twitter as a publishing platform is that the writer has a much better sense of who they’re communicating with. There’s a “Following” list which puts names and reputations behind a readership. Furthermore, the writer can indirectly assess the likelihood of their content being consumed based on followers’ account activity. “Blogs” and older publishing platforms don’t have this vibrance; they have pageviews, time on site, and other metrics distant from the purpose of publishing.