But comparing Tumblr to WordPress is like comparing apples and oranges. They are completely different things.
WordPress is a publishing platform. You can host it yourself or WordPress it will host it for you. And yes, some people use Tumblr in this use case.
But the vast majority of the Tumblr engagement (traffic, page views, liking, reblogs, follows, etc), is on the Tumblr Dashboard which is their unique & native version of a social newsfeed. The Tumblr Dashboard is where you follow other Tumblr users and traffic inside the Tumblr Dashboard far exceeds (understatement) traffic to the aggregate page views to Tumblr powered sites.
The function of a newsroom in the future is to coordinate the voices of the world to produce a coherent news product. That job will be done in very much the model that Tumblr is doing it. You could have started with a blogging community… Continue reading →