Where Tumblr Came From. Wonderful “making of” piece.
The function of a newsroom in the future is to coordinate the voices of the world to produce a coherent news product. That job will be done in very much the model that Tumblr is doing it. You could have started with a blogging community or you could have started with a news organization, but they’re both heading to the same place.
The Times of course has the best newsroom. So why don’t they evolve a blogging platform like Tumblr’s? They should have. I’ve been begging them to do it since the mid-90s. There’s still time to gather some of the leftover energy in the web, and to be prepared to catch some of the deserters when Facebook, Tumblr, Twitter et al stumble at growing into the space formerly occupied exclusively by the Times, Wash Post, etc.
But less time remains all the time.
Dave Winer — NYT growing the wrong way.
But comparing Tumblr to WordPress is like comparing apples and oranges. They are completely different things.
WordPress is a publishing platform. You can host it yourself or WordPress it will host it for you. And yes, some people use Tumblr in this use case.
But the vast majority of the Tumblr engagement (traffic, page views, liking, reblogs, follows, etc), is on the Tumblr Dashboard which is their unique & native version of a social newsfeed. The Tumblr Dashboard is where you follow other Tumblr users and traffic inside the Tumblr Dashboard far exceeds (understatement) traffic to the aggregate page views to Tumblr powered sites.
Reasons Tumblr went down. New site by Adam Hemphill. My favorite: “Does anyone know how to fix a ‘database cluster’? #lazyweb“