Currently, works of journalism (articles, videos, galleries, graphics, etc.) no matter what subject (news, sports, entertainment, business, features, investigations, etc.) are quantitatively measured the same. An investigative piece that might be nowhere near as popular in pageviews across a mass audience (yes, sometimes, they can… Continue reading →
Specifically, editors at separate organizations asked us the same question: Can you share some of that data with us? You know, the topic data and the data on authors?
Begrudgingly, we agreed, and started to send out reports on a monthly basis.
Editors: “Hmm, this is great! Can we get this quicker?”
Parse.ly: “Uh, sure. We can give it to you weekly.”
Editors: “Awesome! Actually, it’d be great if we could get this daily.”
Parse.ly: “OK, what’s up here? Why do you care more about the data than the recommendations?”
Well, as it turns out, nobody had really showed them this data before, and the data was simply eye-opening for the editorial team. They were using it to go beyond monitoring individual articles to understanding what was resonating with their audience.
Queue the second Aha! moment in early 2011. We took a step back and did some research on analytics tools for online publishers. What we found was astounding. Almost no innovation had happened on the analytics side for online publishers. Most tools were one-size-fits-all systems that treated an e-commerce site the same as a content site, and obviously, that’s not the way to do it.
Content-based sites are dramatically different than an e-commerce property from both a data and business perspective.
It’s no wonder these publishers were clamoring for data that provided fresh insights on their property. Publishers need to know how their content breaks out by topic, what causes a post to go viral, why one author does better with search traffic than another, and a bevy of other key insights that are specific to their needs. We knew this was a big opportunity, and decided to dive head-first into the analytics space.
Sachin Kamdar — Hello Publishers, Meet Dash
New York Times releases code to help journalists collaborate on WordPress, other platforms. Track changes within the WordPress editor. Code is available on Github; it would be awesome to see this support realtime collaborative editing too. (via Steve Myers)
Pipe Dream in numbers. 7,763 articles containing 4,136,279 words written by ~380 authors in the BU Pipe Dream’s export from College Publisher.
How to manage a proper multi-author WordPress blog. Latest version of Edit Flow makes the list of recommended tools. Interestingly, at the top of the list is a team blog, P2 in fact, for authors and editors to discuss ideas, share links, etc. Now, if only that were embedded within the admin too…
Today, MLK day even, two new sites launched on WordPress.com VIP that I’m personally pretty excited about. PandoDaily PandoDaily is a brand new tech site started by Sarah Lacy, former senior editor at TechCrunch. From her announcement post: We have one goal here at PandoDaily: To be… Continue reading →
Short list of questions publishers want answered that I believe could be answered with the right data: Who are my best writers? What topics are my audience most engaged in? Which types of pieces do best over time? What type of stories should I have… Continue reading →
For those who have the custom design upgrade enabled on WordPress.com, it would be neat if we offered a bare, stripped to the basics page template you could style to your hearts delight. For instance, if I do a year in review post, it might be nice to prepare a unique design for that. Dustin Curtis is notable for producing custom layouts for each post.
Obviously you can do this now, but you first need to reset a lot of design first. If you switch themes, there’s no guarantee your resets will still work.
Co-Authors Plus makes it easy to add multiple bylines to a given post, and has full support for custom post types. Out this evening, v2.6 has the following improvements: Sortable authors — drag and drop the order of the authors as you’d like them to… Continue reading →
What is more frustrating to me than a lack of solid content categorization is that there is no single CMS out there that allows you to indicate follow-ups, updates, series, retractions, corrections and responses. Now that would be interesting metadata and it’d really allow us… Continue reading →