Greg Linch on “quantifying impact”

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Currently, works of journalism (articles, videos, galleries, graphics, etc.) no matter what subject (news, sports, entertainment, business, features, investigations, etc.) are quantitatively measured the same. An investigative piece that might be nowhere near as popular in pageviews across a mass audience (yes, sometimes, they can be) is quantitatively measured the same way a celebrity death story is. Either story could make a sensational splash, truly connect emotionally with readers, or both. Each has value, but there are different kinds of values across different subjects journalists cover.

If we value impactful accountability journalism, why are we quantitatively equating it one-to-one to entertainingly impactful news? For example, when an investigation is published that saves taxpayer money or even human lives, we should instead try to measure these in a more multi-dimensional way — instead of merely the simplistic ones — and measure them differently from journalism works that have different goals. We should do this not just because the quantification would be more accurate (again, still imperfect), but because it would be a better model of the complex real-world response.

Greg Linch — Quantifying impact: A better metric for measuring journalism.

Taxonomies don’t matter anymore

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What is more frustrating to me than a lack of solid content categorization is that there is no single CMS out there that allows you to indicate follow-ups, updates, series, retractions, corrections and responses. Now that would be interesting metadata and it’d really allow us to keep readers in the loop and give them updates to stories they care about. Much more useful than telling me that this story is an education story and that that story is about air travel.

Stijn Debrouwere — Taxonomies don’t matter anymore

The inevitable collision of journalism and everything else

Journalistic entities are moving towards becoming product companies, offering products that turn content into marketing. As a side effect, this creates businesses that follow Jack White’s theory of control: vertically integrated, creating content that markets a product that markets the content that markets the product all over again.

Like USA Today selling its data, POLITICO making a bookstore, my local public radio station selling membership or TechCrunch launching Disrupt. Publishers that successfully turn their content into brand building and marketing for a product are the ones that are surviving.

Sean Blanda — The inevitable collision of journalism and everything else

News sites as “angry fruit salad on meth”

I made the mistake of going to a website today. It’s understandable, of course — everybody does it, from time to time — and I’m sure I’ll forgive myself, eventually.

I don’t mean just any website, of course, I mean a publication. A place where a business publishes interesting things that I like to read.

I couldn’t hit the Reader button in Safari fast enough. In fact, I couldn’t hit it at all, so stunned was I by the flickering colorful circus the page presented. It was like angry fruit salad on meth.

Brent Simmons — The Pummeling Pages (via Andrew)

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Idea: make it easy for readers to submit their comment as a guest piece based on its length (e.g. suggestion interface after it passes). Like YouTube offers video responses, dedicated community members should be able to work their way into more empowered publishing positions.