Commentary from Will Mitchell on our preliminary Knight News Challenge survey results

The following is guest commentary from Will Mitchell, one of the collaborators who helped bring our Knight News Challenge survey together.

Reading through the surveys, it really seems like a lot of the grantees “scaled back” from building software to simply using existing tools or just community organizing. This response was representative:

The technological capacity of the organizations… whom we were encouraging to use our tech was lacking and therefore hindered adoption of [it].

This is a good example of the kind of thing that needs to be worked out prior to applying, or vetted during the application. Sure, no matter how much vetting you do, some projects are going to fail, but the rubric for success can’t be “throw them at the wall and see what sticks.”

I think in the future incarnation of this deal, whatever it is, people need to be more accountable to what they’ve proposed to achieve — not the scaled back “oh shit, this is hard, what can we do with existing tools instead” end product. To me, the word “innovation” connotes a certain focus on new technology. There should be at least one component of the proposal that is a new tool and will be built by the end of the proposal, or else there had better be a really brilliant reason for a proposal that just introduces existing tools into some organization or community.

There’s a ton of emphasis in the application on what you want to achieve and how it will impact a community, but not very much on how, specifically, you’re going to achieve it, and who’s on board to get it done. Compare with Y Combinator where they really make you sweat about the team and the technology, and demonstrate what you’ve already built.

The other thing that is more and more disconcerting to me is the “Knight News Challenge is an experiment” vibe that I get from a lot of the responses. Making it a grand experiment kind of screws up the incentive to stick to your plans, because failure to launch is justified, in retrospect, as an interesting outcome of the experiment. There seems to be a little bit of broken window syndrome (or whatever you would call it) going on. The less accountability people see for the other grantees, the less pressure they may feel to achieve their original goals. This critique isn’t point at any individual: doing this stuff is hard, and scaling back near the deadline often makes sense. But perhaps it makes a little too much sense in the context of the current KNC. Scale the project back during the application phase, so that the grant matches what can realistically be achieved.

I think it would be worthwhile to look at the responses (and concrete results) from “News Games” and “Playing the News.” Two projects about games, both granted around $250k.

One thing that stood out was the outliers in the number of KNC apps submitted. The Ideas Factory submitted 11. MobileActive submitted 48 other applications? Not, say, 4-8? Sup with that?

It seems weird to me that that it’s so hard to find this kind of information News Challenge website. If we’re serious about developing story forms and information repositories that go beyond narrative journalism and hub-and-spoke or blog navigation, we should see some of that in the contest itself.

Commentary from Lauren Rabaino on our preliminary Knight News Challenge survey results

The following is guest commentary from Lauren Rabaino, one of the collaborators who helped bring our Knight News Challenge survey together.

The Knight Foundation has an important role to play encouraging innovation and experimentation within the news industry — because let’s face it, not many people in news media have that kind of money to throw around these days (KNC has granted about $22 million over the past four years). Knight has a responsibility to the projects they’re funding, the communities that rely on those projects, and the journalism community as a whole to see that their money is put to good use.

What I’ve gleaned from breaking down the numbers, reading the various survey responses and generally observing KNC practices over the past few years is this:

  • Knight appears to “play favorites,” awarding money to people who have applied multiple times or to people they have previously known and met in person. One survey respondent even commented that only the projects that would sound good in a NYT article are selected.
  • After projects are funded, adios! No communication with Knight commences, which shows an incredible lack of accountability and makes it easier for projects to fall by the wayside.
  • There are inefficiencies in the processes related to applying for and obtaining money from Knight.

We can take a hint from one project, TileMapping, that according to their survey response is having “a great experience so far!” This project was already in the process of being actively built before the grant money was attained. TileMapping used the funds for a second iteration of their project, so they had a clearer scope of what they were trying to accomplish and what resources were required to do it.

So many of the respondents who haven’t had such a good time as TileMapping said they changed course because they realized that they:

  1. Just didn’t have the technical capacity
  2. Vastly underestimated the amount of time it would take to build something
  3. Couldn’t get the industry connections or user base to pull off what they desired.

I think many of these problems can be tackled by the solutions Daniel poses, that I need not repeat (shorting funding cycles, milestone-based funding, smaller amounts of money). Related back to TileMapping, projects need to have a clearer plan of execution and sustainability, beyond simple speculation. The Knight News Challenge should be an investment in the future of news, not a gamble.

And while, yes, some projects will most certainly fail, they shouldn’t fail quietly and unacknowledged. There should be clear transparency, enforced through Knight, that requires grantees to explain why projects failed and how future projects can learn from those failures — because what’s the point of experimentation if there are no clear takeaways? Otherwise, it’s just lost time, money and effort. And that’s not how you shape the future of news.

Commentary from Max Linsky on our preliminary Knight News Challenge survey results

The following is guest commentary from Max Linsky, one of the collaborators who helped bring our Knight News Challenge survey together.

OK, so we can all agree that Knight is ready to take an evolutionary step, right? It’s time for the thing to hold itself, and its winners, a little more accountable.

Not every project is going to be a success. But reading through the responses, it’s not clear to me that there’s a working definition of what Knight Challenge success is. And couching everything as an “experiment” — both the projects and the Challenge itself  allows that lack of accountability to continue. Call something an experiment and the stakes are removed — it’s a success just for being conducted.

So how do you increase accountability? Incubators like YC and TechStars, which have a leg up because they fund for-profit endeavors with a clear-cut barometer for success, offer a model that Knight could adapt. Some chief differences:

  • The incubators give away far less money.
  • They offer a fixed amount, which lets ideas be judged more easily against each other and discourages pie-in-the-sky endeavors. With only $18k, your project needs to be simple and executable.
  • The incubators focus as much on the founders as on the idea — if you don’t have the skills and passion to make your project a success, you’re likely not getting funded.
  • Post-selection, the incubators offer far more hands-on support.
  • That hands-on support often leads to the initial idea evolving and improving.

The incubators have this in common with Knight: they’re making a bet. The question is how hard you work to improve your odds. And doing that work is tough if you haven’t defined what a win really looks like.

Preliminary results from our informal Knight News Challenge survey

Infographic by Lauren Rabaino, updated April 18th

In preparation for a roundtable discussion this weekend about the Knight Foundation’s commission on the information needs of communities, a few of us decided to survey past News Challenge grantees. A big thanks to Chris Amico, Will Mitchell, Max Linsky, and Lauren Rabaino for helping out with various parts. We wanted to pull together data like how many of the projects are still active, whether the grantees started their projects before receiving funds, and whether the amount they received was sufficient to achieve their objectives. On a program-wide scale, we wanted to know the percentage breakdown of content vs. education vs. software projects, the average lifespan of a project, and what type of institutions typically received funding. Some of this we were successful in collecting; some, not so much. All of our data is available as a Google Spreadsheet. Continue reading

Disrupting College

Disrupting College. New report by Clayton Christensen, Michael Horn, Louis Soares, and Louis Caldera addresses the challenges faced by our education industry, where disruptive innovation is likely to occur, and offers approaches for existing institutions to adopt. Analysis is spot on.

Universities as hubs of journalistic activity

In the first Carnival of Journalism of the new year, David Cohn asks: How do we increase the role of higher education as hubs of journalistic activity?

First, the why. Educational institutions often have long-standing ties to a local community, both in terms of physical location as well as relationships. In New York City, there are families with multiple generations who have attended CUNY. Educational institutions are also in a unique position where they have access to continually fresh human capital. These are the strategic advantages.

As to the how, there are dozens of projects we could embark on. For instance, we could team with computer science students build a tool that maps a community’s information needs. Or we could offer low-cost multimedia reporting courses to active community members in hopes they will take the initiative to cover their own neighborhoods. Or we could reorient the entire institution to be a working newsroom and task hundreds of students as boots-on-the-ground reporters. Continue reading

Startup lessons from now defunct NewsTilt

Lesson: Transparency is tough

It was important to the journalists that we were a very open and transparent company. From the start, we tried to put as much information out there as we possibly could, and the most efficient way was to put every journalist we accepted onto a mailing list. However, this meant that our blunders and critical feedback were visible for all those journalists to see. Lots of them hadn’t started writing, we didn’t know them, and they had simply signed up, so we were always aware that our emails were semi-public. As a result, when we decided to close up shop, our closing down email was “leaked” to Poynter, leading to all sorts of speculation.

It takes a lot of time to be open like this, and a lot of effort to communicate effectively. The lesson here isn’t so much that we did it wrong, but that it’s difficult to do well.

Awesome postmortem. Reminds me that I still need to do a debrief on CoPress.