Journalistic entities are moving towards becoming product companies, offering products that turn content into marketing. As a side effect, this creates businesses that follow Jack White’s theory of control: vertically integrated, creating content that markets a product that markets the content that markets the product… Continue reading →
Give me a strategy and I’ll show you a success. Stijn outlines a smattering of the different ways publications are approaching their niche.
First, Brian Boyer wrote: “Craigslist takes the classifieds, fool me once. Groupon takes the coupons, fool me twice. Good thing nobody else is selling display ads!” Then, Nieman Journalism let Vadim Lavrusik publish essentially marketing copy about how journalists can use Facebook’s Pages product. For… Continue reading →
Business Class: Freemium for News? Upsell your readership on a better experience, not more information. Absolutely the right idea. Plus, when your CMS has a fully accessible API, it’s free* for the hackers and designers in your newsroom, to experiment with new packages on the fly.
* people cost a lot less than printing presses
The lunch session at SPJ’s Building a Better Journalist conference today was YAPOTFON, or Yet Another Panel On The Future Of News. Conversation was facilitated by President-elect Hagit Limor (@hlimor). DJ Wilson is the President and General Manager of the KGW Media Group in Portland…. Continue reading →
Arrived a few minutes late to Digital Journalism Camp, organized by Abraham Hyatt, and these are my notes from the first session about news entrepreneurship in Portland. Steve Woodward and Carolyn Duncan, of the Portland Ten, led the session. Steve Woodward of Nozzl Media argues… Continue reading →
David Cohn pegs a newsroom as a cafe where people can hang out and, through food and drink purchase, provide an alternate source of revenue for reporting. Twenty percent of every coffee you bought might go to reporting in your local community, or something like that…. Continue reading →
The future of journalism is a bright one. It’s time to take the incredible opportunity that the internet presents for improving the entire process of news and capitalize on it. When the internet is the default platform of choice, however, the barrier to invent and… Continue reading →
Andrew Spittle has a post up on ideas for expanding Spot.Us. The skinny is to give the funding community more power over who is reporting on what stories. In addition to allowing them to choose which stories are funded, they’d also have some amount of influence on who reports on which stories.
Let’s take this one step further. In addition to allowing the community to pitch assignments, they should obviously be able to use a currency to vote on which reporting projects actually move forward. It doesn’t need to be an “official” currency, however; the money that the community uses to green-light journalism assignments could be the same that they use for economic transactions within the local geo-space.
This is a framework for inventing a better Craigslist. It is highly unlikely that newspapers will reclaim the monopoly they had on classified advertising pre-internet. They controlled the platform before the internet, and were able to dictate what information used their print pages to gain… Continue reading →