Infinite scroll on the index view and article view seems to be all the rage these days. TIME reports their bounce rate went down by 15 percentage points with their redesign. At some point in the discussion, AdOps will raise their hand and say “how can we get ads in the scroll experience?”
Short answer: with code! Because AdOps only wants to create a limited set of ad slots, and Google DFP slots can be used once per page, you’ll need to display the slot first, and reload it for each subsequent use.
The slots are added dynamically as the user scrolls. If a given slot has already been loaded once, then the next time we try to use it we actually pull the first instance over to our new slot, reload it, and add a placeholder for its old position so the page height doesn’t jump. We can use the same trick scrolling back up, simply replacing the placeholder with the refreshed ad.
Google’s documentation has a similar example that’s a good reference point for methods, etc. Pay attention to
googletag.refresh( unit ); and
unitInstance is what’s returned by
googletag.defineSlot(), so you’ll need to store that somewhere for later reference.
I look forward to hearing about the straightforward approach I missed…
Delta now forces passengers to watch ads during takeoff. Seat back screens remain locked on, and the audio is over the PA system.
Yet at the same time they require us to turn of our Kindles. Skeezy.
I made the mistake of going to a website today. It’s understandable, of course — everybody does it, from time to time — and I’m sure I’ll forgive myself, eventually.
I don’t mean just any website, of course, I mean a publication. A place where a business publishes interesting things that I like to read.
I couldn’t hit the Reader button in Safari fast enough. In fact, I couldn’t hit it at all, so stunned was I by the flickering colorful circus the page presented. It was like angry fruit salad on meth.
Brent Simmons — The Pummeling Pages (via Andrew)
Facebook is crack to journalists and pushers like Nieman Lab aren’t helping their addiction.
Publishers: own your technology, user experience, and data. Quit sharecropping on others’.
First, Brian Boyer wrote: “Craigslist takes the classifieds, fool me once. Groupon takes the coupons, fool me twice. Good thing nobody else is selling display ads!”
Then, Nieman Journalism let Vadim Lavrusik publish essentially marketing copy about how journalists can use Facebook’s Pages product. For free. In exchange for the ability to run ads against your content.
To this, I said: “I’m sorry, but journalists getting in bed with Facebook is the mother of all bad ideas. See: http://db.ly/103 Shame on you @niemanlab”
And: “Newspapers sell display ads, last I checked. Facebook has a many billion $ valuation from its display ad biz. Therefore = ?”
And: “‘Here’s the problem: journalists just don’t understand their business.’ I couldn’t have said it better myself.”
And: “Yo journos: How much cash will Facebook give you when it goes public with a $50+ billion valuation? My bet: a lot less than Arianna did.”
Now Paul Bradshaw, a prominent journo-blogger in the UK, has decided to use Facebook’s Notes product exclusively for a month. Vadim, under the Facebook for Journalists moniker, explains:
But to answer your question, you should reference the terms. You own your content. Facebook gets a license so that we can put ads next to it. Not dissimilar from other companies.
Ah, referencing ever-changing terms of service. If you aren’t the customer, you’re the product. Writing these points out on territory I control so I can point to it later.
Q&A: CMN’s Rusty Lewis and Jon Beck about new advertising options for College Publisher. CMN’s new managed WordPress offering is required to use their advertising software, ultimately meaning they still take a cut of the overall revenue.