Last January, I was invited to photograph Focus the Nation Live! at Chiles Center. After the event, I posted the images on Flickr, with the assumption that they would be valuable to someone at sometime in the future.
They were, as it turns out. In the most recent issue, E/The Environmental Magazine uses the image above in an article titled, “Activism: Environmental Education.” Quite sweet to have at least one be used, and I now have another clip for my portfolio.
ColaLife is a “campaign to try and leverage the distribution muscle of a multi-national corporate institution to get life saving medicines to children in developing countries.” In short, to convince the Coca-Cola Corporation that it is worthwhile to distribute rehydration salts through their robust and well-developed delivery network, apparently a weakness of most non-governmental organizations. Those spearheading the ColaLife campaign, to my understanding, have focused their advocacy efforts largely online, using a Flickr Group, a Facebook Group, and a Twitter account to raise awareness, organize people, and spread the word. Coverage in traditional media is also a goal, obviously, but it’s interesting for me to watch, among with other reasons, because I think this “social internet” now has the critical mass necessary to be used as catalyst for a singular goal. ColaLife, in my opinion, could be a ground breaking test case.
As a plus, I’ve finally found a good cause for a random series of images I took while in Peru last summer. Sweet, huh?
