Jeff Jarvis again on disruption Elizabeth Eisenstein, our leading Gutenberg scholar, says that after the press, people no longer needed to use rhyme as a tool to memorize recipes and other such information. Instead, we now relied on text printed on paper. I have no doubt that curmudgeons at the time lamented lost skills. Text became our new collective memory. Sound familiar? Google is simply an even more effective cultural memory machine. I think it has already made us a more fact-based; when in doubt about a fact, we no longer have to trudge to the library but can expect to find the answer in seconds. [...] The real need for education in the economy will be re-education. As industries go through disruption and jobs are lost forever, people will need to be retrained for new roles. Our present educational structure is not built for that but in that I see great entrepreneurial opportunity. Jeff Jarvis — Rewired youth?