Often, when a post is publicized to Twitter (or Facebook), the ensuing conversation then happens on the other platform. The challenge with this is two-fold: the conversation happens out of context of the original piece, and isn’t as accessible as time goes on.
It would be neat to pull in responses to or retweets of a publicize action back into the context of the original post. Furthermore, those external reactions should be ingested in a structured manner, and the comments iA should reflect the nature of type of reaction.
This isn’t a new idea as it’s been done before but it’s still something to be vastly improved.