Half the comments I get on Twitter are part of a “media strategy.”

Which means someone read a book that said if you want to achieve success you have to “engage” with people.

I bet Klout has something to do with it. If they get a reply from me, that counts as a certain number of points toward their score. Which theoretically I guess gets them consulting business, working on other people’s “media strategies.”

So they ask questions a machine could come up with. I recommend an author. They ask if they should read one of his or her books. I don’t know.

People must realize, don’t they, that this is all pointless. It’s a bubble on a bubble on a bubble on a bubble. When you dilute things that much, is there really anything left?

Dave Winer — The idiocracy of social media