Bora Zivkovic, A Farewell to Scienceblogs: the Changing Science Blogging Ecosystem:

What Seed Media Group should be doing, what every media group should be doing, is become a tech-oriented company (one of the reasons PLoS is successful is that it is essentially a technology-rich publishing company, with an incredible and visionary IT/Web team working with the editorial team in driving innovation).

Quite similar to what Michael Young of The Times said in March. You are not a newspaper, you are a news organization. You are not a media company, you are a technology company.